Privacy Policy

Effective date: 2 June 2025

Skald Advisory Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under data protection law.

1. Who We Are

Skald Advisory Ltd
Email: hello@skald.co
Website: https://skald.co

2. What Data We Collect

We collect personal data when you:

• Submit a message via our contact form
• Schedule a meeting via Google Calendar’s booking page

This may include:

• Name
• Email address
• Company name
• Message content
• Appointment details

3. How We Use Your Data

We use your data to:

• Respond to enquiries
• Arrange and manage meetings

We do not sell or share your personal data for marketing purposes.

4. Legal Basis for Processing

We process your personal data based on:

• Legitimate interests (e.g. to respond to your messages)
• Consent (e.g. when you schedule a meeting or accept cookies)

5. How We Collect and Store Data

• Contact Forms: Submitted via Netlify and stored securely
• Google Calendar: Meeting data shared when you book an appointment with us

We retain contact form submissions for up to 12 months unless longer retention is required for business or legal purposes.

6. Third Parties and Data Transfers

We use the following third-party services, each of which has its own privacy safeguards:

• Netlify (form submissions)
• Google Calendar (meeting scheduling)

Some data may be stored or processed outside the UK/EU, but we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the data we hold about you
• Correct or delete your data
• Object to or restrict processing
• Lodge a complaint with the ICO

To exercise any of these rights, email us at hello@skald.co.

8. Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a new effective date.